CLICK DAY. A global race for coffee professionals.
Click Day is a monthly digital race dedicated to companies in the coffee world — distributors, roasteries, and local dealers. Register once, receive your unique code, and be the fastest to click when the surprise email arrives.
Don't miss it. Watch our email notification to know when the next Click Day is live.
How it works
From registration to the surprise email, every detail is designed to be simple, fair, and fast — while keeping the spirit of Italian coffee rituals.
Register your company
One form, many chances. Your data becomes part of a living registry for the coffee industry, and your code gives you access to every Click Day in the following month.
Click Day details
Everything about eligibility, how your code works, how the event runs, and what’s coming next — all in one compact view.
Click Day is a playful monthly ritual for coffee professionals — a digital race where companies compete to be the fastest to enter their code and secure a €1 espresso machine.
Click Day is designed to be global, but some markets may not be able to join from day one. Participation depends on strategic and regulatory constraints.
Our goal is to expand participation over time while respecting local rules and maintaining a fair, consistent experience for all companies.
Each company receives a unique identification code, valid only for the month following registration. It’s your key to entering the race on Click Day.
No fixed date, no announced hour. When the email lands in your inbox, it’s time to move. The Click Day page records completion time precisely.
Dear purchasing team,
Click Day for this month has just started. Use your unique company code to access the platform and complete the flow as quickly as possible.
In the month following your registration, an automated email is sent to the purchasing contact you specified. The day and time are not announced in advance.
The moment the email arrives, your race begins. The Click Day page records completion time precisely, ensuring a fair competition between all participating companies.
The €1 espresso machine
A professional espresso machine, offered at a symbolic price to celebrate speed, precision, and the shared ritual of coffee.
The winning company earns the right to purchase a selected Officine Allegra espresso machine for €1. The specific model may vary over time, but the ritual remains the same: a piece of Italian craftsmanship awarded to those who move quickly and play fairly.
The prize is more than a promotion: it’s an invitation to be part of a wider story of design, engineering, and passion for coffee.
Each Click Day winner becomes a visible part of the Officine Allegra network, joining a growing group of professionals who share the same approach to quality, detail, and daily rituals.